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Get Ready for Fall Fragrance Launches

It’s still Summer here in the States, but marketers are already planning for the holiday selling season.

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By: TOM BRANNA

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Fragrance sales may be down, but fragrance launches? That’s another issue entirely. Despite another dismal year for fragrance, marketers continue to roll out an array of new products. Here’s a look at what’s on tap for Fall, 2010. Someone called Tilda Swinton is rolling out a fragrance, called Like This, with French niche fragrance house Etat Libre d’Orange. Swinton may not be the best ambassador for fine fragrance, though. As she told Women’s Wear Daily, “Not caring much about fragrance — ha...

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